Recently, Xiangpiaopiao launched a freshly brewed light milk tea priced at 16 yuan, or 98 yuan per box, with the per-cup price nearly five times higher than its traditional products, quickly trending on social media. This new product, called "Pre-Qingming Premium Longjing Freshly Brewed Light Milk Tea," has drawn attention for using high-quality Pre-Qingming Premium Longjing tea. Some netizens argue that if the tea cost is really as high as 12 yuan as estimated, the pricing is still reasonable; but others question whether using premium Longjing for milk tea is wasteful, and worry about passing off inferior goods as superior. Official customer service responded that the tea bags carry a QR code for verification. Meanwhile, some consumers feel that at 16 yuan they still have to brew it themselves, which is not as good as buying freshly made milk tea in a store. This article will sort out the ins and outs of the incident and present the views of all parties. [more…]

Recently, the topic of a cup of hot milk costing 23 yuan at McDonald's trended on Weibo, jokingly dubbed by netizens as a "milk assassin." The incident originated from a complaint by a netizen on social media on November 11, which subsequently sparked widespread discussion. Some netizens shared experiences of witnessing staff opening low-priced pure milk and heating it for sale in stores, while others believed that pricing in special commercial districts like high-speed rail stations is inherently higher. Upon inquiry, McDonald's official mini-program shows that this milk comes in large, medium, and small cups, priced at 23 yuan, 19 yuan, and 15 yuan respectively, and the milk sources used in stores across different cities also vary. As coffee enthusiasts, we might as well use this incident as a starting point to discuss the pricing logic and milk source choices of chain restaurants. [more…]

The flavor quality of a latte is often decided by the choice of milk. There are many fresh milk brands on the market, with a wide price range, and their performance when paired with coffee varies. For home coffee enthusiasts, it is difficult to buy them one by one for comparison testing. This time, Front Street Coffee selected seven whole milk products that are common in coffee scenarios and relatively easy to buy, and conducted a comprehensive evaluation from low-temperature direct drinking, taste after heating, to the flavor, balance, and milk foam texture when making iced lattes and hot flat whites. There is no commercial promotion throughout, and the aim is to provide purchasing reference for readers with different taste preferences. This article does not set a final conclusion; the focus is on presenting the real performance of each milk to help everyone find the one that suits them. [more…]

Guming's mini-program has quietly launched a new product called "Morning Fresh Milk." The only ingredient is fresh milk, available in hot or cold options, priced at 8 yuan per 500ml. After trying it, consumers discovered that the cup contains exactly the same refrigerated fresh milk brands used in stores for making tea drinks—Yue Xian Huo, Weigang, and Renyangyitouniu—tasting no different from what's sold in supermarkets and convenience stores. Once the news broke, netizens reacted with sharply divided opinions: some felt the price was completely uncompetitive, arguing it's better to just buy from a supermarket or convenience store, and joked that this was "forcing out a product with no real substance," with R&D staff cobbling together a new item just to meet KPI targets; others thought they could simply add espresso or toppings themselves to make a low-cost latte. Some netizens even let their imaginations run wild, speculating that Guming is testing the waters for a foray into the breakfast market. This article will sort through the discussions sparked by this new product and the possible business logic behind it. [more…]

In today's world of constantly upgrading specialty coffee, the success of a milk coffee depends not only on the beans and the barista—the choice of milk is equally crucial. From Ice Blog to Jersey milk, competition among coffee shops over milk sources is growing ever fiercer. Jersey milk has been dubbed the "Hermès of milk," priced far above ordinary fresh milk, yet it is still sought after by many specialty cafés. What exactly justifies its high price? Is its taste truly superior? What kind of flavor performance does it bring when used to make a Dirty and a latte? Through actual testing of three different milks, this article comprehensively analyzes the application value of Jersey milk in coffee—from fat, protein, and lactose content to actual brewing results—and explores whether it is suitable for everyday milk coffee preparation. [more…]

When fresh flowers meet milk tea, what kind of sparks will fly? A tea beverage shop in Shanghai called Xue Xiaomei MICHA has given the answer—monthly revenue peaking at over 700,000 yuan, with more than 1,200 cups sold in a single day at its highest. The fresh flower tea beverage series has drawn attention with prices ranging from 40 to 129 yuan. Behind this is not only the drive of the "appearance economy," but also the business logic of a hybrid operation combining a flower shop and a tea beverage shop. From Shanghai to Wuhan, Guangzhou, and Xi'an, this kind of combined store is spreading across the country. However, the safety boundary between fresh flowers and beverages, and the difficulty of repeat purchases after consumers' novelty wears off, are also realities that this category must face head-on. This article will take you through a comprehensive understanding of the popularity code and industry concerns behind fresh flower milk tea. [more…]

Starbucks' Star Delivery Time-Space series recently launched 4 new products, two of which are milk teas without coffee that have sparked heated discussion. Some speculate this is a signal that Starbucks is entering the milk tea scene after being provoked by Luckin. The new products use a combination of syrup, freshly brewed tea, and milk, with the tea bag placed directly into the drink, allowing customers to add water themselves to extend the flavor. This approach continues the design concept of last year's Time-Space series and has gained recognition from some consumers, but others complain that the tea bag is troublesome to handle and that the flavor is not fully released in cold drinks. The 36-yuan price tag is still considered high by milk tea enthusiasts, making value for money the focus of controversy. Starbucks previously tested pearl milk tea in North America with lackluster results; this time the domestic new products are highly localized, but whether they can break through in the fiercely competitive tea beverage market remains unknown. [more…]

Xiangpiaopiao's first global offline store recently officially opened in Hangzhou Hubin. Milk tea priced at 9 to 12 yuan, combined with a buy-one-get-one-free opening promotion, attracted a large number of consumers to queue up in the cold winter to try it. However, the store's preparation method surprised many people—staff did not shake and make the tea drinks on site, but instead opened instant tea packets, brewed them separately, and then mixed them with blending powder and toppings, which netizens jokingly called "hand-brewed instant milk tea." This model forms a sharp contrast with mainstream freshly made tea beverage brands, and has also triggered widespread discussion about the value of instant products versus freshly made milk tea. Whether Xiangpiaopiao can win over picky milk tea lovers with emotional value remains to be tested by the market. [more…]

To make a delicious pour-over or espresso at home, choosing the right coffee grounds is key. This article begins with three Front Street classic blends in distinct styles—each corresponding to a rich spicy profile, a floral-fruity sweet profile, and a balanced everyday profile—helping coffee lovers at different stages find the daily beans that suit them. It then systematically outlines Starbucks' freshly ground coffee pricing system, including the small, medium, and large cup prices of common items such as cappuccino, caramel macchiato, espresso, latte, mocha, and Americano, and reveals two popular secret menu items—Marshmallow Frappuccino and Nutty Crunch Frappuccino. Whether you're a beginner just getting started or a seasoned connoisseur chasing flavor, this guide offers practical reference. [more…]

Specialty coffee brand Seesaw recently teamed up with Mengniu's fresh milk brand Daily Fresh to launch a bottled cold brew fresh milk latte. The official claim is that it uses custom cold brew beans, paired with fresh milk from a GAP Grade 1 certified pasture, with an ingredient list that highlights 0 non-dairy creamer, 0 white granulated sugar, and 0 artificial sweeteners, while the sweetness comes from natural monk fruit concentrate. After the product hit the market, online shopping platforms sold it at about 11 yuan per bottle, with a minimum purchase of 3 bottles, prompting many consumers to stock up. However, public opinion is clearly divided: some praise the clean formula of fresh milk plus coffee, while others complain of a traditional Chinese medicine taste, a sticky mouthfeel, and an inexplicable astringency, with the controversy centering on the sweetness brought by monk fruit concentrate. This article reviews the formula, price, and consumer feedback of this new product, and explores the competition and choices in the bottled coffee market. [more…]

When ordering milk tea, getting stuck by the minimum delivery price and delivery fees—wanting just a single cup but having to force yourself to add more—is a daily frustration for many consumers. Some people order an extra cup they can't finish just to meet the threshold, while others add toppings and then have to leave a note begging the staff not to include them, going to great lengths just to enjoy one cup. Recently, the established milk tea brand Yidian Dian launched a pack of pocket tissues priced at 0.57 yuan, which netizens have dubbed a "order-filler神器" (order-filling神器), with a post receiving over 19,000 likes. This pocket tissue comes in four fresh designs and is currently only sold in Jiangsu, Zhejiang, Shanghai, Sichuan, and Henan. As coffee enthusiasts, Front Street also often follows such consumer topics—let's see how single-cup drinkers tackle the order-filling dilemma. [more…]

At the start of 2022, office workers lost both their milk tea freedom and coffee freedom in quick succession. But then new-style tea drink brands proactively cut prices, with Heytea and Nayuki even offering cups for 9 yuan, while coffee brands such as Starbucks and Luckin raised prices one after another due to rising raw material costs. Behind this divergence—one cutting prices, the other raising them—lies the reality that consumers are returning to rationality, the traffic dividend for new-style tea drinks is fading, and the coffee market is still in its early stage of expansion. This article sorts out the logic behind the price divergence between the new-style tea drink and coffee industries, and looks ahead to the future market landscape. [more…]

After China Post opened a café, state-owned enterprises branching into the food and beverage industry drew attention. China Railway has also joined this trend, launching a railway cultural and creative themed restaurant at the Zhengyangmen branch of the China Railway Museum, covering healthy light meals and beverages. The beverage brand is named "Bendao Tea," featuring railway-themed decor and freshly made tea, juice, and coffee, priced at 12 to 32 yuan. However, consumers have reported that the drinks are too sweet and lack personalized customization options, and the store's location is rather remote with a hard-to-pronounce name, resulting in limited foot traffic. Previously, high-speed rail milk tea was criticized and trended on social media over price and taste issues, and high-speed rail coffee was also launched the same month. Unlike China Post's step-by-step approach with milk tea and coffee, China Railway is pursuing multiple tracks simultaneously—ambitious, but facing no small challenge. [more…]

After 397 days since the opening of its first store, Cotti Coffee has officially announced the launch of its second brand—Tea Cat, a brand-new tea beverage brand focused on healthy milk tea. Its first store has landed in Pingnan County, Ningde, Fujian, and is currently in the internal testing stage. According to Li Yingbo, Chief Strategy Officer of Cotti, Tea Cat focuses on the whole-leaf milk tea segment, with products covering pure tea, fresh fruit tea, and more. At the same time, Tea Cat continues Cotti's low-price approach, launching a promotional offer of 6.9 yuan per cup, which has sparked heated discussion online. Some industry insiders believe that Cotti's move may be aimed at easing the competitive pressure in the coffee sector and leveraging its existing franchisee resources and supply chain advantages to develop new business. Whether Tea Cat can set off a new price war in the tea beverage industry is worth watching. [more…]

Tea Yan Yue Se recently opened a pop-up stall at Wulin Square in Hangzhou, marking the brand's first appearance in the city. However, milk tea enthusiasts who rushed to the scene full of anticipation discovered that the stall only sold snacks, tea bags, and other merchandise, with no freshly made drinks whatsoever. What further dissatisfied fans was that the stall did not accept membership balance payments, requiring on-site payment only. On the first day of opening, some snacks had already sold out and would not be restocked. Many netizens expressed their disappointment outright, believing that a pop-up stall without milk tea had lost the brand's distinctive character, and that the promotional effect had backfired. [more…]

Want Want Group has made another move in the coffee sector, with its Bond brand launching bottled ready-to-drink coffee priced at just 3.5 yuan. From being the first to enter the ready-to-drink coffee market in 1998 to now attracting consumers with a low-price strategy, Want Want has continued to deepen its presence in the coffee arena. Against the backdrop of rapid post-pandemic growth in the coffee market and an endless stream of local brands, Bond Coffee is trying to carve out a place in the fiercely competitive market through strategies such as health-oriented positioning, convenience, and esports marketing. Front Street Coffee will also continue to follow these developments and bring coffee lovers more industry observations. [more…]

When "the king of braised snacks" Juewei Food quietly started selling milk tea in some stores, an unexpected cross-industry experiment unfolded. For young people, milk tea is a daily necessity, but duck necks are not a daily must-have. Against the backdrop of weak consumption in braised snacks, is Juewei's move a bold innovation to seek new growth points, or a risky adventure with an uncertain future? From promotional banners offering 3 cups for 11.9 yuan to red bean pudding and coconut popping green milk tea at 7 yuan per cup on its mini-program, Juewei is trying to use tea beverages to attract young customers. However, declining revenue, a sharp drop in stock price, a net decrease of nearly 1,000 stores, and consumer complaints about price and quality all make this cross-industry move full of uncertainty. This article will analyze the business logic and challenges behind Juewei's milk tea sales from multiple perspectives, including store visits, market data, and expert opinions. [more…]

In the world of specialty coffee, milk is no longer an optional supporting player—it is the key variable that determines the quality of a milk-based coffee. From Ice Blog to Jersey milk, coffee shops are becoming increasingly discerning about their milk sources. Jersey milk has long been known as the "Hermès of milk," priced far above ordinary fresh milk—so what exactly makes it so expensive? And how does it perform in a Dirty and a latte? This article will analyze the Jersey cow's breed origins, butterfat and protein content, and other dimensions, and compare the actual performance of Xiangmanlou and Weipin Jersey milk versus ordinary fresh milk in Dirty and hot lattes, to help you decide whether Jersey milk is worth paying for in your milk coffee. [more…]

Milk tea has once again become a hot topic, this time because Guangdong's milk tea consumption has jumped to first place nationwide. Alipay's spring report shows that warmer weather has driven an overall 10% increase in milk tea consumption, with online orders from middle-aged and elderly groups surging by 25%. From the fact that southern provinces account for 80% of consumption to Guangdong residents drinking 2.5 more cups per week per person than those in the Northeast, the data behind this reflects the deep penetration of milk tea culture. This article will trace the thousand-year evolution of milk tea from Mongolian butter tea to Hong Kong-style and Taiwanese-style, and then to new-style tea drinks, analyze the capital layout and brand echelons under a market scale of hundreds of billions, and remind readers: although milk tea is good, do not be greedy. [more…]

Many consumers have noticed that coffee shop menu prices are becoming increasingly baffling. An Americano easily costs 30 yuan, and a specialty drink can easily exceed 40 yuan, leaving people feeling "stung" when they pay the bill. So, what exactly makes up the cost of a cup of coffee? And how should independent cafés scientifically price their products? This article examines store positioning, menu design, raw material costs, and original price ratio calculations to sort out the basic logic of coffee shop pricing, and provides reference cost ranges for espresso beans and milk, helping coffee lovers and industry professionals better understand the economics behind a cup of coffee. [more…]